HVAC · Central Valley
−47% cost per lead
Rebuilt a neglected Microsoft Ads account from scratch, added conversion-based bidding, and rewrote the top five ad groups. Cost per booked call dropped from $118 to $62 in 90 days.
Rebuilt a neglected Microsoft Ads account from scratch, added conversion-based bidding, and rewrote the top five ad groups. Cost per booked call dropped from $118 to $62 in 90 days.
Six-month SEO program: technical cleanup, 24 pillar articles, and local citation work. Non-brand organic traffic grew from 4,100 to 13,200 monthly visits.
Split-tested Meta and Microsoft Ads Shopping campaigns. Blended return on ad spend climbed from 2.1 to 4.6 over two quarters at a higher spend level.
Content plus paid LinkedIn plus retargeting on Microsoft Audience Network — from 12 sales-qualified leads a month to 68 in five months.
Owner thought Facebook was carrying the business. Server-side tracking + Microsoft UET proved paid search drove 71% of booked jobs. Budget reallocated.
Led weekly strategy sessions, rebuilt the marketing team, and delivered a 24-month growth plan that unlocked a $2M seed round.
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